When country music supergroup the Oak Ridge Boys were preparing to launch the 25th annual Christmas Night Out tour, they wanted to add a little something extra–a one-night only television special honoring the work of The American Legion and its efforts to aid veterans suffering from post-traumatic stress disorder. The last thing the Oak Ridge Boys had on their minds was receiving a major television award for A Salute to Christmas.
“PTSD can be a debilitating disease for service members returning home, but it can be treated,” said Oak Ridge Boys singer Duane Allen. “The American Legion’s work with veterans facing PTSD is among some of the most important in the country, and we wanted to help them support that work with the kickoff of our Christmas Night Out tour.”
Working with the American Legion also led to a number of PSAs for the legion, which aired on multiple national and cable networks, as well as the one-hour Christmas special which aired in markets across the U.S. A Salute To Christmas received a 2015 Telly Award for outstanding television production.
Established in 1979, the Telly Awards are the premier award honoring outstanding local, regional, and cable TV commercials and programs, video and film productions, and web commercials, videos, and films. Showcasing the best work of the most respected agencies, production companies, television stations, and cable operators, the Telly Award is a highly respected international competition, receiving more than 12,000 annually from around the world.
In addition to the Oak Ridge Boys, A Salute to Christmas featured Larry Gatlin and the Gatlin Brothers, Martin Family Circus, and Mary Sarah. The special was produced by Tracy Trost of Targeting Concepts Marketing, of Tulsa, OK.